Generative AI (GenAI), especially GPT-3.5-turbo, has transformed the e-commerce marketing process because it offers personalized learning experiences and improves the customer experience. In this paper, we discuss the use of GenAI in consumer behavior analysis and the development of customized marketing strategies. It has been observ...

By Bsmah Alsulami, Budoor Alwated, Khadijah Barashid, Manal Abdullah, Monerah AlOsaimi, Samah Alhusayni

The study examines the revolutionary concept of social media in determining the political environment of the youth (ages 18-35) in emerging economies, whereby many traditional democratic institutions are typically challenged by structural and transparency factors. By the beginning of 2025, more than 62 % of the world population will be linked throu...

By Abduqahhor Rakhmonov, Oltinoy Masalieva, Amanlik Gulimov, Olimjon Xolov, Mardonbek Rajapov, Nodira Khodjaeva, Timur Mukhamadiev, Olimjon Gaimnazarov

Women's crimes in India are a serious social issue, and new-age solutions to their detection and prevention are essential. The article introduces an analytical model using modern data and geography tools to identify and map cases of violence against women in India. It uses several different types of sources such as police reports, social media and ...

By Aby Rose Varghese, Dr. R. Gunasundari

Purpose: The study aims to establish the connection between green entrepreneurship variables, environmental management, green technologies, green commitment of individuals, and the environmentally sustainable workforce, and the performance of internationalization of the SME in China. It further examines the mediating position of eco-...

By Wang Jing Hui, Noor Afzainiza Afendi, Muhamad Ali Imran Bin Kamarudin

Cyberbullying are becoming more susceptible to online social networks because of the large-scale usergenerated content. The current methods of detection are primarily post-event methods and lack built-in prevention strategies, thereby limiting their ability to ensure the protection of user privacy and platform security. In this paper, a H...

By N. Sheba Pari, K. Senthil Kumar

Urban infrastructure, especially smart bridges, is growing rapidly, requiring effective solutions to ensure structural integrity. Conventional Structural Health Monitoring (SHM) systems have limitations in scalability, speed, and accuracy. This paper presents a new edge-enabled digital twin platform for real-time SHM of smart bridges, combining IoT...

By Nidhi Mishra, Aakansha Soy

Project and operations management play an important role in enhancing efficiency in the development of large-scale technical systems. Although it is important, the strategic alignment of these fields is under-researched in the high-tech sectors where integration of engineering, procurement, and operations is critical in ensuring that they retain th...

By R. Satish, B. Selvakumar

The paper explores the importance of emotional intelligence (EI) in conflict-solving and effective teamwork in multigenerational workforces. As the workplace demographics continue to diversify, comprising Baby Boomers, Generation X, Millennials, and Generation Z, it is important to know how EI can help eliminate generational differences, encourage ...

By J. Prateeba Devi, R.S. Lekshmi, V. Sheela Mary, K. Rajamani

Job dissatisfaction, lack of career growth and talent pool are also a problem in employee retention in the Indian IT industry. Traditional talent management practices fail to address the dynamic employee needs, which disengages employees, resulting in an increase in turnover cases. The paper focuses on the influence of AI-based talent management mo...

By Jagan Mohan, Arup Kumar Halder

This research illustrates the use of philological analytical strategies to trace the Latin variants in Middle Ages and early Renaissance manuscripts. By concentrating on the variants, the investigation tries to find out how Latin changed during the period with the help of linguistic forms of the non, conformist which differ from the classical norms...

By Dinora Ibodullayeva, Nafosat Urokova, Nasiba Sabirova, Otabek Fayzulloev, Nazira Kurbanova, Qahramon Toxsanov, Zarnigor Sobirova, Nigina Aliboyeva