December 2024
Original scientific article
MACHINE LEARNING-DRIVEN STRATEGIES FOR CUSTOMER RETENTION AND FINANCIAL IMPROVEMENT
In the telecom sector, which generates vast amounts of data daily due to its extensive client base, retaining present customers is more cost-effective than attaining new ones. Business analysts and CRM specialists must comprehend the reasons behind customer churn and identify behavioral patterns within client data. This study develops a churn forec...
By N. Rakesh, B.A. Mohan, U. Kumaran, G.L. Prakash, Rajakumar Arul, Kalaipriyan Thirugnanasambandam